The same wizardry that gives us Hallmark birthday cards that play “Love and Happiness” makes possible CFLs at $2.60 instead of $25.
Of course, if it’s Walmart helping to save the world, they’ll get no credit. They’ll mainly get blamed for changing the lightbulb market so that people buy fewer of them. Whaddya do in a world of people who think by brand names (or brand name hatred) rather than by results?
Read the whole article. It covers all of it.
Though earlier in the article I have to worry seriously about GE. They have someone who is the ecomagination vice president.
“The real issue is, if we don’t do it, someone else will,” says GE’s ecomagination vice president, Lorraine Bolsinger, of Wal-Mart’s effort to push CFLs. “It’s old thinking to imagine that you can hold on to a business model and outsmart the consumer. You can’t.” My emphasis.
An “ecomagination vice president”? Maybe they hire imagineers.




